Lisa Coto brings over 15 years of experience in marketing, communications, and governmental relations across both public and private sectors. She is a passionate advocate committed to equity and the advancement of opportunities for BIPOC communities. In her current role as the Internal Communications Manager for Southwest Key Programs, Lisa manages internal communications that support the organization’s mission, particularly its critical Unaccompanied Children’s Program. Lisa holds a Bachelor of Arts degree in American Studies with a focus on Ethnicity and Gender in Media from the University of California, Berkeley. Her career includes managing high-profile projects for General Mills, Nestle, and Anheuser-Busch InBev. She has also led online marketing efforts for iHeartMedia and Bad Boy Entertainment, now a division of Sony Music. At the City of Oakland, Lisa played a key role in developing Equity Programs and managed marketing and outreach efforts for District 5 Councilmember Noel Gallo. Lisa Coto is a seasoned Communications and Marketing Research specialist with over 15 years of experience in the industry. Known for her strategic vision and innovative approach, Lisa has successfully led numerous high-impact campaigns and research projects that have significantly enhanced brand visibility and market positioning for various organizations. Throughout her career, Lisa has demonstrated exceptional leadership and collaboration skills, working effectively with cross-functional teams to achieve organizational goals. She is adept at leveraging digital tools and platforms to optimize marketing efforts and deliver measurable results. Lisa is committed to continuous learning and professional development. She is passionate about staying ahead of industry trends and exploring new ways to connect with audiences.